{"id":10106,"date":"2026-07-21T09:59:22","date_gmt":"2026-07-21T07:59:22","guid":{"rendered":"https:\/\/uvc.ch\/?p=10106"},"modified":"2026-04-28T16:27:14","modified_gmt":"2026-04-28T14:27:14","slug":"current-trends-in-swiss-wine","status":"publish","type":"post","link":"https:\/\/uvc.ch\/en\/current-trends-in-swiss-wine\/","title":{"rendered":"Current trends in Swiss wine"},"content":{"rendered":"

The Swiss wine world is going through several interesting changes. Consumers are paying more attention to product origin, terroir quality, and the authenticity of estates. Wine is no longer just a drink; it has become an experience in its own right.<\/p>\n

There is also growing interest in local wines and proximity production. Customers want to understand what they are drinking, meet the producers, and discover cuv\u00e9es with a real identity. This trend benefits cooperatives<\/a> and estates rooted in their region.<\/p>\n

Tasting is becoming more modern as well. Simpler formats, convivial events, and educational content are very successful. Wine lovers want to learn without pressure, at their own pace, with clear and useful explanations.<\/p>\n

Finally, Swiss wine is gaining visibility thanks to its diversity and quality. This is a great opportunity for Lavaux producers to strengthen their presence and showcase their expertise.<\/p>\n

If you\u2019d like to visit us, there are several must-see events: Spring and Fall Open Houses, Open Cellars in Vaud, Yurt in Lavaux<\/a>, Balade des Capites…<\/p>\n","protected":false},"excerpt":{"rendered":"

The Swiss wine world is going through several interesting changes. Consumers are paying more attention to product origin, terroir quality, and the authenticity of estates. Wine is no longer just […]<\/p>\n","protected":false},"author":18,"featured_media":10028,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[350],"tags":[],"class_list":["post-10106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-did-you-know-that"],"acf":[],"yoast_head":"\nCurrent trends in Swiss wine | Union Vinicole de Cully<\/title>\n<meta name=\"description\" content=\"What are the major trends in Swiss wine today? Discover changes in consumption, style, and discovery, also diversity and quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Current trends in Swiss wine | Union Vinicole de Cully\" \/>\n<meta property=\"og:description\" content=\"What are the major trends in Swiss wine today? Discover changes in consumption, style, and discovery, also diversity and quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/\" \/>\n<meta property=\"og:site_name\" content=\"Union Vinicole de Cully\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cavedelavaux\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-21T07:59:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T14:27:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35-819x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marine Clavier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Clavier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/\"},\"author\":{\"name\":\"Marine Clavier\",\"@id\":\"https:\/\/uvc.ch\/#\/schema\/person\/fe86cb5b58a3d31fc32960e41fa4e8f7\"},\"headline\":\"Current trends in Swiss wine\",\"datePublished\":\"2026-07-21T07:59:22+00:00\",\"dateModified\":\"2026-04-28T14:27:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/\"},\"wordCount\":174,\"publisher\":{\"@id\":\"https:\/\/uvc.ch\/#organization\"},\"image\":{\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35.png\",\"articleSection\":[\"Did you know that ?\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/\",\"url\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/\",\"name\":\"Current trends in Swiss wine | Union Vinicole de Cully\",\"isPartOf\":{\"@id\":\"https:\/\/uvc.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35.png\",\"datePublished\":\"2026-07-21T07:59:22+00:00\",\"dateModified\":\"2026-04-28T14:27:14+00:00\",\"description\":\"What are the major trends in Swiss wine today? Discover changes in consumption, style, and discovery, also diversity and quality.\",\"breadcrumb\":{\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#primaryimage\",\"url\":\"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35.png\",\"contentUrl\":\"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35.png\",\"width\":1080,\"height\":1350,\"caption\":\"service vin blanc lavaux union vinicole de cully\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/uvc.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Current trends in Swiss wine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/uvc.ch\/#website\",\"url\":\"https:\/\/uvc.ch\/\",\"name\":\"Union Vinicole de Cully\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/uvc.ch\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/uvc.ch\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/uvc.ch\/#organization\",\"name\":\"Union Vinicole de Cully\",\"url\":\"https:\/\/uvc.ch\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/uvc.ch\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/uvc.ch\/wp-content\/uploads\/2023\/03\/logo-couleur-e1679907549573.png\",\"contentUrl\":\"https:\/\/uvc.ch\/wp-content\/uploads\/2023\/03\/logo-couleur-e1679907549573.png\",\"width\":140,\"height\":107,\"caption\":\"Union Vinicole de Cully\"},\"image\":{\"@id\":\"https:\/\/uvc.ch\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/cavedelavaux\",\"https:\/\/www.instagram.com\/cavedelavaux\/\",\"https:\/\/www.linkedin.com\/company\/union-vinicole-cully\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/uvc.ch\/#\/schema\/person\/fe86cb5b58a3d31fc32960e41fa4e8f7\",\"name\":\"Marine Clavier\",\"url\":\"https:\/\/uvc.ch\/en\/author\/mclavier\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Current trends in Swiss wine | Union Vinicole de Cully","description":"What are the major trends in Swiss wine today? Discover changes in consumption, style, and discovery, also diversity and quality.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/","og_locale":"en_US","og_type":"article","og_title":"Current trends in Swiss wine | Union Vinicole de Cully","og_description":"What are the major trends in Swiss wine today? Discover changes in consumption, style, and discovery, also diversity and quality.","og_url":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/","og_site_name":"Union Vinicole de Cully","article_publisher":"https:\/\/www.facebook.com\/cavedelavaux","article_published_time":"2026-07-21T07:59:22+00:00","article_modified_time":"2026-04-28T14:27:14+00:00","og_image":[{"width":819,"height":1024,"url":"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35-819x1024.png","type":"image\/png"}],"author":"Marine Clavier","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marine Clavier","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#article","isPartOf":{"@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/"},"author":{"name":"Marine Clavier","@id":"https:\/\/uvc.ch\/#\/schema\/person\/fe86cb5b58a3d31fc32960e41fa4e8f7"},"headline":"Current trends in Swiss wine","datePublished":"2026-07-21T07:59:22+00:00","dateModified":"2026-04-28T14:27:14+00:00","mainEntityOfPage":{"@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/"},"wordCount":174,"publisher":{"@id":"https:\/\/uvc.ch\/#organization"},"image":{"@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#primaryimage"},"thumbnailUrl":"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35.png","articleSection":["Did you know that ?"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/","url":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/","name":"Current trends in Swiss wine | Union Vinicole de Cully","isPartOf":{"@id":"https:\/\/uvc.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#primaryimage"},"image":{"@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#primaryimage"},"thumbnailUrl":"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35.png","datePublished":"2026-07-21T07:59:22+00:00","dateModified":"2026-04-28T14:27:14+00:00","description":"What are the major trends in Swiss wine today? Discover changes in consumption, style, and discovery, also diversity and quality.","breadcrumb":{"@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#primaryimage","url":"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35.png","contentUrl":"https:\/\/uvc.ch\/wp-content\/uploads\/2026\/04\/Immersion-vendange-35.png","width":1080,"height":1350,"caption":"service vin blanc lavaux union vinicole de cully"},{"@type":"BreadcrumbList","@id":"https:\/\/uvc.ch\/les-tendances-actuelles-dans-lunivers-du-vin-suisse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/uvc.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Current trends in Swiss wine"}]},{"@type":"WebSite","@id":"https:\/\/uvc.ch\/#website","url":"https:\/\/uvc.ch\/","name":"Union Vinicole de Cully","description":"","publisher":{"@id":"https:\/\/uvc.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uvc.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/uvc.ch\/#organization","name":"Union Vinicole de Cully","url":"https:\/\/uvc.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/uvc.ch\/#\/schema\/logo\/image\/","url":"https:\/\/uvc.ch\/wp-content\/uploads\/2023\/03\/logo-couleur-e1679907549573.png","contentUrl":"https:\/\/uvc.ch\/wp-content\/uploads\/2023\/03\/logo-couleur-e1679907549573.png","width":140,"height":107,"caption":"Union Vinicole de Cully"},"image":{"@id":"https:\/\/uvc.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cavedelavaux","https:\/\/www.instagram.com\/cavedelavaux\/","https:\/\/www.linkedin.com\/company\/union-vinicole-cully\/"]},{"@type":"Person","@id":"https:\/\/uvc.ch\/#\/schema\/person\/fe86cb5b58a3d31fc32960e41fa4e8f7","name":"Marine Clavier","url":"https:\/\/uvc.ch\/en\/author\/mclavier\/"}]}},"_links":{"self":[{"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/posts\/10106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/comments?post=10106"}],"version-history":[{"count":2,"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/posts\/10106\/revisions"}],"predecessor-version":[{"id":10186,"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/posts\/10106\/revisions\/10186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/media\/10028"}],"wp:attachment":[{"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/media?parent=10106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/categories?post=10106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uvc.ch\/en\/wp-json\/wp\/v2\/tags?post=10106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}